As a new social club for home cooks, we worked to solidify Potluck Club's branding through product design.
Potluck Club had no clear brand image and a clunky user interface. We also needed to clearly identify target markets and their pain points.
The goal of this project was to revitalize Potluck Club through small enhancements in its interactive design and social features. These decisions should be backed up by user research and A/B testing.
Hailey is tech-savvy and often uses apps to organize her life. She loves community and uses meals to recharge and reconnect. Because she's busy she doesn't have the time to always cook for herself. Her space is on the smaller side as she lives in the city.
Dylan often eats out with friends on weekends but is looking for new ways to be social while saving money. They're a new graduate that lives with their roommates in a small flat but is looking for more friends. They easily adopt new technology but expect a seamless transition.
Alfonso has his hands full with both his small online business and his kids. He's active in his community run club and book club. He loves to cook in his free time and wants to start community dinners with his neighborhood and family.
When brainstorming these designs, I looked at Beli, Fable, and Flo to get a sense of social communities and their trackers. I liked how Beli pushed for interaction through a ranking algorithm and personalized lists.
Should we condense it into one screen? Or make it more interactive through a scroll feature and profile pictures?
Through this redesign, I got a better grasp of implementing social features into products. I particularly like the Plans tab and how you can see past Potlucks as a memory carousel. If I could do it again I would want to play around with the font scheme and logo (and possibly include a mascot) to fully shape the Potluck Club brand.
